THE CONTENT MAVEN Hi Reader! Happy Monday! Remember when Instagram was just a place to share pictures of our coffee? Well, things have certainly changed. 😂 Instagram is now testing videos up to 90 minutes long, and I actually think this could open up some pretty cool opportunities for creators! We're talking podcasts, interviews, longer conversations, and even episodic content. And the best part? Instagram is exploring ways to connect shorter Reels to those longer videos. Some creators are...
about 4 hours ago • 1 min read
THE CONTENT MAVEN Hi Reader! Happy Friday! November is almost here, which means we're officially entering the season of holiday promotions, content calendars, and wondering how it's already November when I'm pretty sure it was July yesterday. And apparently, social media platforms didn't get the memo that we're all busy. lol Instagram is adding more creative tools. Facebook has some business policy changes worth paying attention to. Pinterest is giving creators new promotional opportunities....
3 days ago • 1 min read
THE CONTENT MAVEN Hi Reader! I've been thinking about Instagram followers lately. And considering how much fun I've been having creating Reels and sharing my everyday life, you might be surprised by where this is going. lol I LOVE Instagram. I love the people I've connected with, the conversations, and yes, watching that follower count grow. But I've also been thinking about what happens when we build an entire audience on a platform we don't control. Actually, I'm always thinking about that....
4 days ago • 1 min read
THE CONTENT MAVEN Hi Reader! Have you realized that someone can discover your content without ever opening Instagram or TikTok?! I LOVE THIS. 😂 We spend so much time worrying about whether the Instagram algorithm is showing our content to enough people that we sometimes forget there's an entire search engine out there. And Google has tools that can help eligible creators see how people are discovering their social media content through search. I'm talking about actual search queries, clicks,...
5 days ago • 1 min read
THE CONTENT MAVEN Hi Reader! Okay, I have a question. If you have a Facebook business page and use it to promote your blog, website or business, how much access should Meta have to the content you've created? Because apparently, that's a conversation we need to be having now. lol Meta recently announced changes to its business terms, and some major publishers and advertisers are raising concerns about what those changes could mean for their website content. Especially when it comes to AI. The...
7 days ago • 1 min read
THE CONTENT MAVEN Hi Reader! Happy Friday! Can we talk about those Pinterest Pins sitting in your account doing absolutely nothing? You know the ones. You spent time designing them, writing descriptions, choosing the perfect boards, and then... crickets. It's tempting to delete them and start fresh. But here's your friendly Friday reminder: Not every piece of content needs to perform immediately to be valuable. Pinterest works differently from Instagram, and those older Pins might still have...
10 days ago • 1 min read
THE CONTENT MAVEN Hi Reader! If you've been blogging for a while, you've probably heard the same advice over and over. Find your keywords. Write your blog post. Optimize it for Google. Repeat. And listen, I still believe in SEO. A LOT. But something is changing. Some of the biggest publishers in the world are seeing significant drops in traffic from Google. In fact, hundreds of major websites and news publishers received 40% fewer visitors from Google Search this July compared to last year....
11 days ago • 1 min read
THE CONTENT MAVEN Hi Reader! Okay, this is an interesting one. Ha! An AI-generated photo of actress Mia Goth recently went viral on Instagram. People and even some entertainment news outlets thought it was real But here's where things get interesting. The photo came from an account with more than ONE MILLION followers and a blue verification checkmark. And Mia Goth? She doesn't even have Instagram. WHAT. Naturally, I had some questions. Mostly about what that little blue checkmark actually...
12 days ago • 1 min read
THE CONTENT MAVEN Hi Reader! Well, this is an internet story I wasn't expecting to write about. lol Kelly Clarkson walked into a small Brooklyn shop, had an experience she wasn't happy about, and shared it on social media. Sounds pretty normal, right? Except the store was selling a mechanical bird with a $15,000 price tag. Yes, FIFTEEN THOUSAND DOLLARS. Supposedly. And the situation got messy. Fast. What started as a disagreement between a celebrity and a small business turned into a viral...
13 days ago • 1 min read
THE CONTENT MAVEN Hi Reader! Remember when Crumbl Cookies was EVERYWHERE? The pink boxes. The weekly flavor reveals. The TikTok reviews. People were practically planning their weeks around cookies. And from a marketing perspective? It was brilliant. But lately, Crumbl has been making headlines for a very different reason. Stores are closing, sales are declining, and people are wondering what happened to a brand that seemed unstoppable. Naturally, I had to dig into this one. Because I think...
14 days ago • 1 min read