Long Form Video For Instagram, & Some Extras In This Email!

Published about 5 hours ago • 1 min read

THE CONTENT MAVEN

Hi Reader!

Happy Monday! Remember when Instagram was just a place to share pictures of our coffee? Well, things have certainly changed. 😂

Instagram is now testing videos up to 90 minutes long, and I actually think this could open up some pretty cool opportunities for creators!

We're talking podcasts, interviews, longer conversations, and even episodic content. And the best part? Instagram is exploring ways to connect shorter Reels to those longer videos.

Some creators are even reportedly being offered some pretty impressive deals to participate.

Of course, there are still questions about how monetization will work for everyone else, but I'm excited to see where this goes!

I wrote about what Instagram is testing, what it could mean for creators, and why I don't think we all need to start filming 90-minute videos tomorrow. 😂

☕ Read: Instagram Is Going Long-Form, and It's a Pretty Big Change

I love seeing creators have more options for sharing their content. Sometimes a 30-second Reel is perfect, and sometimes a story deserves a little more time.

Here's to a new week and new possibilities!

Talk soon!

Jess
The Content Maven

PS: I'm changing the format of these emails just a tad. Every day, I'm going to include a tip to help you with your own social media or content. As well as coffee or a treat I'm loving. Enjoy!

A person holding a smartphone to record a bouquet of sunflowers during golden hour

The Traffic Tip

Make one video work a little harder.

If you're already creating longer videos, pull a short, helpful clip to share as a Reel. Use a searchable caption that tells people exactly what they'll learn or discover.

You don't always need to create more content. Sometimes you just need to give the content you've already made another opportunity to be found.

An iced coffee in a clear plastic cup with squeeze bottles in the background

One More Sip

Today's coffee: Iced Brown Sugar Cinnamon Latte

Stir a teaspoon of brown sugar and a sprinkle of cinnamon into two shots of hot espresso. Pour over ice, add your favorite milk, and enjoy!

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