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The Daily Pour

Crumbl Went Viral Initially. Now Things Are Getting Interesting.

Published 14 days ago • 1 min read

THE CONTENT MAVEN

Hi Reader!

Remember when Crumbl Cookies was EVERYWHERE?

The pink boxes. The weekly flavor reveals. The TikTok reviews. People were practically planning their weeks around cookies.

And from a marketing perspective? It was brilliant. But lately, Crumbl has been making headlines for a very different reason.

Stores are closing, sales are declining, and people are wondering what happened to a brand that seemed unstoppable. Naturally, I had to dig into this one.

Because I think there's a really interesting lesson here for content creators and small business owners, and it's not necessarily about cookies.

I wrote about what's happening with Crumbl, what they did incredibly well, and the one thing I think every business owner should consider when building an audience online.

Read: Crumbl Built a Viral Brand. So Why Are Sales Falling?​

And for the record, I'm not counting Crumbl out. Not even close.

Happy Reading!

Jess
​The Content Maven

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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